So not only is Roblox adding millions of new users, but its players are also spending more money on average. In the first quarter, the average booking per daily active user rose 46% year over year to $15.48. The company generates revenue when players buy Robux, an in-game currency that can be used to access restricted areas on the platform or buy special items to outfit avatars. Roblox boasts 42.1 million daily active users. It did an excellent job of this in 2020, more than doubling its base of DAU's over 13 from 7.7 million at the start of the year to 17.7 million at year's end. It may still be too early to make a judgment, but it looks like investors don't have to fear Roblox losing too many players as economies reopen.Ĭonsidering that over 50% of its users are under the age of 13, Roblox has an obvious opportunity to reach a wider audience by making its platform more attractive to those who are older. Between the fourth quarter and first quarter, Roblox acquired 1.3 million new DAU's from the U.S. Notably, state governments across the country have been easing business restrictions for months now, and Roblox still gained users in the U.S. That was up by 5 million from the end of Q4 2020, and 18.5 million higher than the same time last year. In all, as of the end of the first quarter, Roblox had 42.1 million daily active users (DAU's). Will the platform's pandemic-driven surge last? Roblox stock is up more than 30% in the last month. But is now a good time to consider adding Roblox stock to your portfolio? Both management and shareholders naturally hope that most of those new players will stick around even after the pandemic subsides and entertainment options outside of the home revive.
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